Evisu burst onto the scene in Osaka back in 1991, quickly becoming denim royalty. As part of the "Osaka Five," it helped revolutionize Japanese denim.
The name Evisu is a playful nod to Ebisu, the god of prosperity. Its trademark? Those quirky hand-painted seagull logos on the back pockets.
But times have changed. A Chinese company now owns Evisu, shifting production away from Japan. This has raised eyebrows among denim enthusiasts.
Is it worth visiting?
Well, it depends on what you're after.
If you're a denim purist, you might feel a twinge of disappointment. The magic of Japanese-made jeans is fading here.
But if you're curious about Evisu's evolution, it's still an interesting stop. The store itself is eye-catching, with that big black-and-white sign grabbing your attention.
Inside, you'll find a mix of jeans, tees, and accessories. Just keep in mind: what you're buying might not be the Evisu of old.
Despite the changes, it's still a piece of denim history. And who knows? You might just snag a gem.