Japanetic

Evisu the Tokyo

High-quality jeans and accessories, but now Chinese-owned with changing production.

Evisu burst onto the scene in Osaka back in 1991, quickly becoming denim royalty. As part of the "Osaka Five," it helped revolutionize Japanese denim.

The name Evisu is a playful nod to Ebisu, the god of prosperity. Its trademark? Those quirky hand-painted seagull logos on the back pockets.

But times have changed. A Chinese company now owns Evisu, shifting production away from Japan. This has raised eyebrows among denim enthusiasts.

Is it worth visiting?

Well, it depends on what you're after.

If you're a denim purist, you might feel a twinge of disappointment. The magic of Japanese-made jeans is fading here.

But if you're curious about Evisu's evolution, it's still an interesting stop. The store itself is eye-catching, with that big black-and-white sign grabbing your attention.

Inside, you'll find a mix of jeans, tees, and accessories. Just keep in mind: what you're buying might not be the Evisu of old.

Despite the changes, it's still a piece of denim history. And who knows? You might just snag a gem.

Address

1-1-5 Kamimeguro, Meguro

Links

FAQ

  • What is EVISU the TOKYO and where is it located?
    EVISU the TOKYO is the flagship store of the iconic Japanese denim brand EVISU, specializing in premium selvedge denim. The store is located at 1-1-5 Kamimeguro, Meguro City, Tokyo 153-0051, Japan in the vibrant Daikanyama district. The keyword phrase is EVISU store Tokyo.
  • What are the opening hours for EVISU the TOKYO?
    EVISU the TOKYO operates daily from 11:00 AM to 7:00 PM. These consistent store hours make it convenient for both locals and tourists to visit the shop at their leisure. The keyword phrase is Tokyo denim shop opening hours.
  • How do I contact EVISU the TOKYO?
    You can reach EVISU the TOKYO by phone at +81 3-3710-1999 during business hours. The staff will assist with any inquiries about products or store details. The keyword phrase is contact EVISU Tokyo.
  • Which train stations are closest to EVISU the TOKYO?
    The shop is conveniently accessible from Nakameguro Station and Daikanyama Station (about 5 minutes on foot), and Ebisu Station (roughly 10 minutes walking). The keyword phrase is access to EVISU Tokyo store.
  • Does EVISU the TOKYO have an official website?
    Yes, you can find more information and shop online at the official EVISU website: evisu.com. Here you'll learn about the brand and its offerings. The keyword phrase is EVISU official website.
  • When was EVISU founded and what is its heritage?
    EVISU was founded in Osaka in 1991, quickly gaining global acclaim for its dedication to traditional Japanese craftsmanship and raw selvedge denim. The keyword phrase is EVISU brand history.
  • What makes EVISU denim internationally recognized?
    EVISU denim is celebrated for its high-quality selvedge construction, attention to detail, and authenticity. Its unique brush-painted seagull logo and Japanese craftsmanship have made it a global icon. The keyword phrase is Japanese selvedge denim reputation.
  • Where was EVISU’s first flagship store located?
    The first major flagship store in Japan opened in Omotesando, Tokyo, in July 2023. This location expanded the brand’s presence with a unique three-story retail concept. The keyword phrase is EVISU Omotesando flagship store.
  • Does EVISU still produce jeans in Japan?
    While EVISU is renowned for Japanese production, some products are now manufactured outside Japan. For item-specific information, check with staff in-store. The keyword phrase is EVISU jeans made in Japan.
  • What products can I find at EVISU the TOKYO?
    The store offers a full selection, including men's and women's jeans, T-shirts, shirts, knitwear, and eyewear, emphasizing quality selvedge denim. The keyword phrase is EVISU product range.
  • Are limited edition collaborations available at EVISU the TOKYO?
    Limited edition collaborations and exclusive items are often displayed, particularly in lounge areas like the Omotesando flagship's third floor. The keyword phrase is exclusive EVISU collaborations Tokyo.
  • Can I buy both men’s and women’s clothing at EVISU the TOKYO?
    Yes, the store stocks a comprehensive assortment of men’s and women’s apparel, with distinct fits and styles for all. The keyword phrase is men’s and women’s denim Tokyo.
  • Does EVISU the TOKYO sell accessories?
    In addition to clothing, you’ll find EVISU eyewear and selected accessories that showcase the brand’s unique aesthetic. The keyword phrase is EVISU accessories Tokyo.
  • Are there special product lines or collections at EVISU stores?
    Yes, flagship stores feature lines like EVERGREEN and EVISUKURO, each with its own showcase area and design theme. The keyword phrase is EVISU store exclusive collections.
  • What is the store layout like at flagship EVISU locations?
    Flagship stores such as Omotesando have distinctive layouts: 1st floor for EVERGREEN, 2nd floor for EVISUKURO, and a 3rd floor lounge with limited items and a private theater. The keyword phrase is EVISU flagship store layout.
  • Is the shopping experience at EVISU the TOKYO unique?
    Yes, visitors enjoy a modern, minimalist space that emphasizes Japanese design elements and an immersive denim experience. The keyword phrase is unique denim store Tokyo.
  • Are in-store staff able to help with denim sizing and selection?
    Knowledgeable staff offer personalized service, helping customers find the right fit and style, and providing advice on denim care. The keyword phrase is denim shopping assistance Tokyo.
  • Is the store suitable for tourists who don’t speak Japanese?
    Many staff at EVISU the TOKYO speak English, making it accessible and welcoming for international visitors. The keyword phrase is Tokyo stores with English-speaking staff.
  • What payment methods are accepted at EVISU the TOKYO?
    The store accepts major credit cards and cash in Japanese yen. Contactless payment options may also be available—ask staff for the latest details. The keyword phrase is payment options at EVISU Tokyo.
  • Is there parking available near EVISU the TOKYO?
    While the shop caters primarily to foot traffic, public parking lots are available nearby, but spaces may be limited during peak times. The keyword phrase is parking near EVISU Tokyo store.
  • Is the store accessible for people with disabilities?
    EVISU the TOKYO aims to be accessible, but due to its location and traditional building style, accessibility may vary. Please contact the store ahead of time for specific details. The keyword phrase is accessible shopping Tokyo.
  • Can I get a tax refund as a tourist at EVISU the TOKYO?
    Tax-free shopping may be available for international visitors—have your passport ready and ask staff for current eligibility requirements. The keyword phrase is tax-free shopping Tokyo.
  • What is unique about the Omotesando EVISU flagship store?
    The Omotesando flagship offers a three-story layout with themed areas, including a relaxation lounge and private theater, ideal for fans and collectors. The keyword phrase is EVISU Omotesando store features.
  • Does EVISU host events or pop-up exhibitions in Tokyo?
    Flagship EVISU stores occasionally host exclusive events, product launches, and pop-up exhibitions. Follow the brand’s social media or check in-store for updates. The keyword phrase is EVISU Tokyo events.
  • What design influences are seen in EVISU stores?
    EVISU combines Japanese blue, minimalist architecture, and modern art elements to create an upscale, inviting retail atmosphere. The keyword phrase is Japanese denim store design.
  • How can I stay informed about new releases at EVISU the TOKYO?
    Stay up-to-date by visiting evisu.com, signing up for newsletters, or following EVISU on social media for news on collections, launches, and events. The keyword phrase is latest EVISU releases Tokyo.
  • Are there any tips for finding authentic EVISU jeans in Tokyo?
    Shop at official locations like EVISU the TOKYO or flagship stores for guaranteed authenticity, and always check product tags or ask staff for country-of-origin information. The keyword phrase is authentic EVISU jeans Tokyo.