Japanese shopping etiquette: 9 rules tourists always break

Rules for this topic

Japanese stores run on invisible rules that make or break your shopping experience. Break them and watch staff turn politely cold. Follow them and doors open that stay closed to typical tourists.

TL;DR: Shopping rules that matter

  • Never tip anyone. Staff will chase you down to return "forgotten" money
  • Greet shopkeepers with "sumimasen" when entering
  • Use both hands when giving or receiving items
  • Handle everything gently like it might break
  • Leave wet umbrellas outside in stands or plastic bags
  • Don't haggle except at flea markets
  • Queue properly without cutting or saving spots
  • Ask before trying on clothes with "shichaku shite mo ii desu ka?"
  • Wrap gifts beautifully or have stores do it for you

Core shopping customs

RuleWhy it mattersWhat happens if you break it
No tippingShows respect for professional prideConfusion, attempts to return money
Greeting shopkeepersCreates social connectionCooler service, less help
Both hands for exchangesDemonstrates respectSeen as rude or careless
Gentle handlingPreserves product qualityStaff anxiety, possible purchase requirement
Umbrella etiquettePrevents accidents and damageDirected back to entrance

The no-tipping reality

Forget everything you know about showing appreciation through money. Japanese service runs on professional pride, not financial incentives.

Quick essentials

  • Service charges already built into prices
  • Tipping suggests inadequate wages or pricing
  • A sincere "arigatou gozaimasu" means more than cash

FAQ

What if I already left a tip? Staff might run after you thinking you forgot your change. Just accept it back gracefully.

How do I show appreciation for great service? Verbal thanks, slight bows, and positive reviews carry more weight than money.

Any exceptions? Extremely rare. Some private tour guides might accept small gifts (omiyage) rather than cash.

Greeting shopkeepers properly

Walking into a shop without acknowledging staff feels like entering someone's home uninvited.

Quick essentials

  • Say "sumimasen" or "konnichiwa" when entering
  • Make brief eye contact with a slight nod
  • Staff respond with "irasshaimase"
  • Even convenience stores appreciate this

FAQ

What if they're busy with other customers? A general greeting toward the staff area works. Intent matters more than perfect execution.

Different greetings for different times? "Ohayou gozaimasu" (morning), "konnichiwa" (afternoon), "konbanwa" (evening). When uncertain, "sumimasen" always works.

The two-handed exchange

Business cards, gifts, money, documents. Everything important passes between hands in pairs.

Quick essentials

  • Always use both hands for business cards
  • Receive gifts with both hands regardless of size
  • Combine with slight bow for full effect
  • Applies to formal transactions and gift exchanges

FAQ

What about casual situations? Close friends might be relaxed, but using both hands never offends.

Item too large for both hands? Touch or support where possible. Intention counts.

If someone's hands are full? Wait for them to free their hands or ask where to place the item.

Product handling philosophy

Every item deserves respect. From convenience store snacks to luxury goods.

Quick essentials

  • Touch minimally and with purpose
  • Return items to exact original position
  • Support items properly (books need spine support)
  • Never test products beyond intended demonstration

FAQ

Do I ask before touching? In traditional shops or high-end stores, yes. Regular retail, no need.

Accidentally damaged something? Inform staff immediately. Offer to pay. Never hide damage.

Umbrella protocol

Rain means umbrellas. Stores mean dry floors. Never shall they meet.

Quick essentials

  • Use entrance umbrella stands
  • Take plastic umbrella bags when offered
  • Shake water off before storing
  • Department stores often have umbrella lockers

FAQ

No umbrella stand visible? Ask staff. Every store has a system.

Those plastic bags? Free during rainy season. Slide umbrella in, tie off, carry normally.

Fixed pricing culture

Prices are sacred. Posted numbers are final. Negotiation confuses everyone.

Quick essentials

  • Fixed prices in 95% of situations
  • Staff literally cannot change prices
  • Only flea markets and some tourist shops negotiate
  • Electronics stores occasionally flex on expensive items

FAQ

How do I ask about existing discounts? Try "waribiki wa arimasu ka?" (Are there any discounts?)

What about sales periods? Sale prices remain fixed. No negotiating further reductions.

Queue discipline

Lines form naturally. Everyone knows their place. The system works because everyone participates.

Quick essentials

  • Join at the back, always
  • Keep arm's length distance
  • Move promptly when line advances
  • No saving spots for late arrivals

FAQ

Accidentally cut in line? Apologize with "sumimasen" and relocate immediately.

Can I hold someone's place? No. Each person joins when they arrive.

Clothing trial restrictions

Trying on clothes requires permission. Hygiene and product preservation trump customer convenience.

Quick essentials

  • Ask "shichaku shite mo ii desu ka?" before trying on
  • Some stores decline for hygiene reasons
  • Department stores more flexible than boutiques
  • Remove makeup or use face covers when provided

FAQ

Don't speak Japanese well enough? Point to item, then yourself, bow slightly. Universal gesture.

Which items never allow trying on? Underwear, swimwear, certain traditional garments.

Gift wrapping as art

Presentation equals importance. Beautiful wrapping shows respect for the recipient.

Quick essentials

  • Department stores provide exquisite wrapping free
  • Recipients carefully unwrap to save paper
  • Avoid funeral colors (black/white combinations)
  • Seasonal patterns matter

FAQ

Do I rewrap department store gifts? No. Their wrapping is considered complete and perfect.

How do I present wrapped gifts? Both hands, slight bow, decorative side facing recipient.

Making it work

These rules seem overwhelming until you realize they all flow from one source: respect. Respect for products, people, and the social contract that makes Japanese retail remarkably pleasant.

Watch locals. Copy their movements. When you mess up, apologize and adjust. Staff appreciate effort over perfection.

The payoff? Better service, genuine smiles, and access to the Japan tourists never see. Because when you follow the rules, you stop being a tourist and become a temporary participant in something refined over centuries.