FAQ

• What are the best areas in Tokyo for Japanese denim shopping?

  Harajuku, Ebisu, and Ginza are the top neighborhoods to find premium Japanese denim shops. These areas house iconic brands like The Real McCoy’s and Kapital Ebisu.
• How do I get to Harajuku's denim shops using public transportation?

  Take the JR Yamanote Line to Harajuku Station or the Tokyo Metro Chiyoda Line to Meiji-Jingumae Station. Most premium denim shops are within a 10-minute walk from either station, making this denim district easily accessible
• Which Japanese denim brand in Tokyo has the most heritage and history?

  Studio d'Artisan, founded in 1979, holds the distinction of being Japan's oldest premium denim brand. Their Harajuku shop showcases their heritage through vintage looms and traditional artisanal craftsmanship techniques that defined Japanese denim.
• What's the price range for quality Japanese denim in Tokyo shops?

  Expect to pay between ¥25,000-¥45,000 ($175-$315) for premium raw selvedge denim jeans. Limited editions and specialty fabrics can reach ¥60,000 ($420) or more, reflecting the exceptional craftsmanship and materials.
• What is Japanese selvedge denim and why is it considered superior?

  Japanese selvedge denim is woven on traditional shuttle looms, creating a self-finished edge that prevents unraveling. It's prized for its denser weave, unique textural characteristics, and exceptional durability compared to mass-produced modern denim.
• How does Japanese raw denim differ from pre-washed jeans?

  Japanese raw denim comes unwashed and untreated, containing all original indigo dye and starch. Unlike pre-washed jeans, raw denim develops personalized wear patterns and fades based on the wearer's body and activities, creating unique denim evolution.
• What is the history of Japanese denim and why did it become famous?

  Japanese denim rose to prominence in the 1980s when American production declined. Japanese artisans revived traditional techniques using vintage shuttle looms and indigo dyeing methods, eventually surpassing original American quality with their obsessive craftsmanship standards.
• What should I look for when buying authentic Japanese denim in Tokyo?

  Examine the selvedge ID (colored thread in the outseam), feel the substantial weight (13-21oz), and check for details like hidden rivets and raised belt loops. Authentic pieces often feature Japanese text on leather patches and distinctive shuttle loom irregularities.
• How do I break in stiff Japanese raw denim purchased in Tokyo?

  Wear your jeans for 3-6 months before washing to develop personalized fade patterns. Initial stiffness is normal—the denim will gradually conform to your body. Some enthusiasts recommend an initial soak in lukewarm water to remove excess shrinkage potential.
• What's the best way to care for premium Japanese denim?

  Wash minimally—every 4-6 months or when visibly soiled. Turn inside-out, use mild detergent, and air dry to preserve indigo. Avoid hot water and machine drying which damage the denim's integrity and compromise the fading characteristics.