Japanetic

Pure Blue Japan

Known for its unique yarn dyeing process

Pure Blue Japan is a renowned denim brand located in Harajuku, Tokyo, celebrated for its high-quality, indigo-dyed garments.

The store is known for its unique yarn dyeing process, which utilizes aizome indigo threads, resulting in distinctive fading patterns on each piece of denim.

This process not only applies to jeans but also to other clothing items like T-shirts and jackets, enhancing their appeal with a unique aesthetic developed through wear and washing.

Is Pure Blue Japan worth visiting?

Visitors often describe the shopping experience at Pure Blue Japan as exceptional, with friendly and knowledgeable staff who speak English well.

Customers appreciate the opportunity to see and try on various denim styles, including options with relaxed tapered cuts and unique colorways like indigo and black with brown weft.

The store also offers hemming services, allowing customers to customize their purchases on-site.

It is quite small, so it can get crowded during peak hours.

Overall, Pure Blue Japan is a must-visit for anyone interested in high-quality Japanese denim, providing both a unique product offering and a memorable shopping experience.

Address

#102, 3-31-20 Jingumae, Shibuya, Tokyo

Links

FAQ

  • What is the official name and address of Pure Blue Japan Harajuku Store?
    The official name is Pure Blue Japan Harajuku Store. It is located at 3-31-20-102 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan. This location is well-known among Japanese denim stores in Tokyo, making it a destination for denim enthusiasts.
  • What are the opening hours for Pure Blue Japan Harajuku Store?
    The store is open daily from 11:00 AM to 7:00 PM. These consistent business hours make it convenient to plan your visit when shopping for authentic Japanese denim.
  • How do I contact Pure Blue Japan Harajuku Store by phone?
    You can reach the store by calling their official number: +81 3-3408-6644. For inquiries about products or services, this is the best way to contact a Harajuku denim shop directly.
  • How do I get to Pure Blue Japan Harajuku Store via public transport?
    The store is accessible via a 12-minute walk from Harajuku Station (JR Yamanote Line, Takeshita Exit) or 10-minute walk from Gaienmae (Ginza Line) and Meiji-Jingumae Stations (Chiyoda and Fukutoshin Lines). It’s centrally located among Tokyo denim boutiques.
  • Who founded Pure Blue Japan, and when was it established?
    Pure Blue Japan was founded by Ken-ichi Iwaya in 1997 in Kurashiki City, Okayama. The brand has become synonymous with Japanese selvedge denim history and is renowned for traditional craftsmanship.
  • What is unique about Pure Blue Japan’s history and philosophy?
    The brand’s core philosophy is to combine traditional Japanese dyeing techniques with modern craftsmanship, resulting in denim that gains unique character over time. This commitment has made it a staple in the premium denim heritage scene.
  • Where is Pure Blue Japan’s main production area?
    All garments are crafted in Kurashiki City, Okayama—a region celebrated for its Japanese denim production—using artisanal methods preserved through generations.
  • What does ‘aizome’ mean in Pure Blue Japan’s denim context?
    ‘Aizome’ refers to the authentic indigo dyeing process utilized on yarns before weaving. This traditional practice is a hallmark of Pure Blue Japan and key for their indigo-dyed jeans.
  • What kinds of products does Pure Blue Japan Harajuku Store offer?
    The store primarily offers high-quality denim jeans, including various fits like relaxed tapered, along with jackets and accessories, each uniquely styled and crafted using dedicated Japanese denim techniques.
  • What makes Pure Blue Japan denim unique compared to other brands?
    Pure Blue Japan uses proprietary yarn dyeing methods with aizome indigo, creating denim that develops distinct textures and fading patterns over time. This results in one-of-a-kind fade characteristics.
  • Does the Harajuku store offer non-denim items?
    The shop specializes in denim products, including some denim jackets, shirts, and select accessories. Denim remains the core focus, forming the heart of this Japanese jeans specialty store.
  • Are custom tailoring or alteration services available on site?
    Yes, customers can take advantage of on-site hemming services for personalized adjustments, ensuring the perfect fit from this Tokyo denim retailer.
  • What unique jean styles or colorways are available at the Harajuku shop?
    Shoppers can find exclusive styles like relaxed tapered jeans as well as unique color options, such as indigo and black denim with brown weft, showcasing the store’s range of special denim finishes.
  • What do customers say about the staff at Pure Blue Japan Harajuku Store?
    The staff are friendly, knowledgeable, and proficient in English. Many visitors praise their expertise in fit and fabric, adding to the renowned customer service for Japanese denim.
  • Is language a barrier when shopping at the Harajuku store?
    Not at all. Staff members speak English and provide attentive help, making international shoppers in Harajuku feel welcome and supported.
  • Is the store accessible and easy to find for first-time visitors?
    Located in the vibrant Harajuku district, the store is easily accessible from multiple train stations and is a well-signed destination among Tokyo’s fashion shopping spots.
  • Does the store become crowded during certain hours?
    Due to its compact size, the store can become crowded during peak times, like weekends and holidays, making it advisable to visit during off-peak hours at Harajuku shops.
  • What payment methods are accepted at Pure Blue Japan Harajuku Store?
    The store typically accepts major credit cards and cash, catering to both local and international visitors. This helps ensure smooth payment options in Tokyo boutiques.
  • Is the store wheelchair accessible?
    Due to the shop's compact layout and Harajuku location, accessibility might be limited; it’s best to contact the store in advance if you require wheelchair access.
  • Can tourists claim tax-free shopping at Pure Blue Japan Harajuku Store?
    For up-to-date information regarding tax-free shopping for tourists, it’s recommended to ask in-store, as policies may change and can affect your shopping experience in Japan.
  • Is there parking available near the store?
    The area is primarily pedestrian-friendly with limited parking. Most visitors use public transportation, a common trait among Harajuku shopping destinations.
  • Why should I visit Pure Blue Japan Harajuku Store over other denim shops in Tokyo?
    The store offers exceptional Japanese denim, a curated shopping experience, exclusive styles, and personalized service, making it a standout among premium denim brands in Harajuku.
  • Can I experience traditional Japanese denim craftsmanship at this location?
    Yes, every item at the store showcases meticulous craftsmanship rooted in traditional techniques, offering a hands-on encounter with authentic Japanese denim heritage.
  • Are there any limited edition or store-exclusive items available?
    The shop occasionally carries limited-edition or store-exclusive denim products, giving customers access to unique items only available at this Harajuku boutique.
  • How does Pure Blue Japan contribute to sustainable fashion?
    Through their use of traditional dyeing and production methods, Pure Blue Japan supports sustainable denim production focused on quality, durability, and responsible manufacturing practices.
  • Is Pure Blue Japan Harajuku Store suitable for denim collectors?
    Absolutely. Collectors are drawn to the store for its exclusive jeans, rare washes, and collaborations, making it a must-visit for anyone passionate about Japanese selvedge denim.